E-tourism adoption of the travel agencies in Nueva Vizcaya/ (Record no. 789)

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040 ## - CATALOGING SOURCE
Transcribing agency NVSU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bautista, Mary Grace F.
245 ## - TITLE STATEMENT
Title E-tourism adoption of the travel agencies in Nueva Vizcaya/
Statement of responsibility, etc. Mary Grace F. Bautista, Jusper U. Corpuz, Jersey M. Dela Cruz, Cristine A. Ranchez, Maricel B. Segundo
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Bayombong:
Name of publisher, distributor, etc. Nueva Vizcaya State University,
Date of publication, distribution, etc. 2024.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 72 leaves :
Other physical details illustration, photos ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note This study investigated the relationship between perceived usefulness, ease of use. and the intention to use ICT among accredited travel agencies in Nueva Vizcaya Employing a descriptive-correlational design and collected data from 11 licensed travel agencies, a survey questionnaire was distributed among 41 travel agents as respondents, consisting of three parts. The findings reveal the perceived usefulness of adopting e-tourism technology is unanimously endorsed by respondents. The perceived ease of use of information communication technology (ICT) in e-tourism is consistently high, with a notable focus on clarity in ICT interaction. The significant positive correlations observed among perceived usefulness, ease of use, and intention to use e-tourism highlight the interconnectedness of these factors, contributing to a nuanced understanding of adoption dynamics. On the contrary, non-technological reasons for non-adoption center around customer preferences, security concerns, and regulatory complexities, while technological reasons reveal challenges ranging from software evolution to integration complexities and lack of universal standards. These findings collectively provide a comprehensive perspective on the dynamics and determinants of e-tourism adoption within travel agencies.<br/><br/>Keywords: Perceived Ease of use, E-tourism, Information Communication Technology. Perceived Usefulness<br/>
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General note Thesis (Bachelor of Science in Tourism Management)
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes appendices and bibliographical references
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Corpuz, Jusper U., author.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dela Cruz, Jersey M., author.
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Personal name Ranchez, Cristine A., author.
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Personal name Segundo, Maricel B., author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Undergraduate Research
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Nueva Vizcaya State University - Bayombong Campus Nueva Vizcaya State University - Bayombong Campus General Reference Section 04/03/2025 Donation   U (BST) B352e 2024 U2318 04/03/2025 04/03/2025 Undergraduate Research

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