Customers' satisfaction on fast-food restaurant: case of Kentucky Fried Chicken in Solano, Nueva Vizcaya/ (Record no. 587)
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| 000 -LEADER | |
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| fixed length control field | 02327nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250402140342.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250331b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NVSU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Balangto, Sheena B. |
| 245 ## - TITLE STATEMENT | |
| Title | Customers' satisfaction on fast-food restaurant: case of Kentucky Fried Chicken in Solano, Nueva Vizcaya/ |
| Statement of responsibility, etc. | Sheena B. Balangto, Aiko Joyce V. Magsadia, Mary Precious N. Vistal |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bayombong: |
| Name of publisher, distributor, etc. | Nueva Vizcaya State University, |
| Date of publication, distribution, etc. | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 51 leaves : |
| Other physical details | illustrations (some colored) ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | The aim of this study was to determine the significant relationship between profile of the respondents, food quality, service quality, and its best recommendation to Kentucky Fried Chicken in Solano, Nueva Vizcaya. Fast food industry developed rapidly in an emerging economy like Philippines. Current competition in fast-food industry has required companies to pay more attention to customer satisfaction. The data required for this study was conducted from the primary source only. This study collected data by using a structured survey questionnaire. The sample is composed of ninety-two (92) customers of KFC Solano who visited during the fourth week of April of the year 2022. There were two variables discussed in this study, i.e., independent and dependent variables. Customer satisfaction in the fast-food industry showed dependency on profile of the respondents, food quality and service quality. The research model is adapted from the hypothesized model (Uddin 2019). The results (significant at p <0.01 and p <0.05) exhibited that among four (4) variables, only profile of the respondents has no significant relationship to customer satisfaction. Also, findings show that respondent's best recommendation in food quality is the freshness of food while speedy and desirable services for the service quality. This study will give guidance to fast-food restaurant managers on developing their business strategies in a competitive industry.<br/><br/>Keywords: customer satisfaction, food quality, KFC, service quality<br/> |
| 500 ## - GENERAL NOTE | |
| General note | Thesis (Bachelor of Science in Hospitality Management) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | appendices and bibliographical references |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Magsadia, Aiko Joyce V., author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vistal, Mary Precious N., author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Undergraduate Research |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Nueva Vizcaya State University - Bayombong Campus | Nueva Vizcaya State University - Bayombong Campus | General Reference Section | 03/31/2025 | Donation | U (BSHM) B171c 2022 | U1976 | 03/31/2025 | 03/31/2025 | Undergraduate Research |
