Management audit of marketing centers in a State University/ (Record no. 403)
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| fixed length control field | 02759nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250327092558.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250327b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NVSU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Espanol, Jade Diane A. |
| 245 ## - TITLE STATEMENT | |
| Title | Management audit of marketing centers in a State University/ |
| Statement of responsibility, etc. | Jade Diane A. Espanol |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bayombong: |
| Name of publisher, distributor, etc. | Nueva Vizcaya State University, |
| Date of publication, distribution, etc. | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 210 leaves : |
| Other physical details | illustrations, photos ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | In the dynamic landscape of higher education, marketing centers within state universities play a pivotal role in shaping institutional identity, attracting students, and fostering academic excellence. This abstract presents the findings of a comprehensive management audit conducted on marketing centers within the three campuses of Quirino State University. The study aimed to evaluate the management of marketing centers in a state university.<br/>The descriptive-evaluative approach was used in this study, including surveys, interviews, and document analysis. The research delved into the areas of management in terms of Human Resource Management, Operations Management, Marketing Management using 7Ps of the marketing mix, and Fund Management of the marketing centers in a state university. The analysis revealed both strengths and areas for improvement.<br/><br/>The study identified best practices in marketing methodologies, emphasizing digital platforms, social media engagement, and personalized outreach efforts Additionally, it examined the alignment of marketing initiatives with the university's overall strategic goals, emphasizing the importance of cohesive branding and communication strategies.<br/><br/>Challenges such as resource constraints, outdated technologies, and limited training opportunities for staff were also uncovered. Recommendations include the implementation of advanced marketing strategies, staff training programs, the development of collaborative initiatives with industry partners to enhance the centers' resource base and succession planning for the continuous operation of marketing centers and cross functional decision making.<br/><br/>The outcomes of this management audit provide actionable insights for university administrators, marketing professionals, and stakeholders. By addressing the identified areas for improvement and capitalizing on the strengths, state universities can optimize their marketing centers, thereby bolstering their competitive advantage.<br/><br/>Keywords: Fund Management, Human Resource Management, Management Audit, Marketing Centers, Marketing Management, and Operations Management.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | Thesis (Master in Management - Business Management) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes appendices and bibliographical references. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Thesis |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Nueva Vizcaya State University - Bayombong Campus | Nueva Vizcaya State University - Bayombong Campus | Graduate School Section | 03/27/2025 | Donation | T Es77m 2023 | T1061 | 03/27/2025 | 03/27/2025 | Thesis |
