Effect of customer satisfaction on customer loyalty of selected casual dining restaurants in Solano, Nueva Vizcaya / (Record no. 401)
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| fixed length control field | 02629nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250327085853.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
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| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NVSU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Betonio, Bryan Mark |
| 245 ## - TITLE STATEMENT | |
| Title | Effect of customer satisfaction on customer loyalty of selected casual dining restaurants in Solano, Nueva Vizcaya / |
| Statement of responsibility, etc. | Bryan Mark Betonio, Jamirah A. Birung and Karen Joy N. Madlao. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bayombong: |
| Name of publisher, distributor, etc. | Nueva Vizcaya State University, |
| Date of publication, distribution, etc. | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 38 leaves : |
| Other physical details | illustrations (some colored) ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | The study aimed to determine the relationship between the customers' satisfaction and customer loyalty of selected casual dining restaurants in Solano, Nueva Vizcaya.<br/> A survey questionnaire based from the study of Mubayed et.al (2016) regarding the relationship of the selected dimensions of customer satisfaction and its relationship with customer loyalty was used as the primary data gathering tool for the study. The data were analyzed using descriptive (frequency, percentages, means) statistics and Pearson Product-Moment Correlation (PPMC) in determining the significant relationship (non-direct) between customer satisfaction and customer loyalty.<br/> The study was undertaken in three selected casual dining restaurants in Solano, Nueva Vizcaya. The casual dining restaurants were chosen in the study because they can accommodate a seating capacity of at least 30 guests and has existed for at least three years. There were three hundred fifty seven randomly selected customers who served as respondents for the study. Data were gathered from March 1-15, 2019.<br/> Result of the study showed that overall the customers of the selected casual dining restaurants were satisfied with the mean of 4.10. In terms of the loyalty of customers the results showed that they had a high degree of loyalty that was shown by the strong preference and attitude towards them over their competitors brands, but did not exhibit high repeat patronage if in case customers opted to change a new dining or menu preference. The correlation matrix shows a highly significant relationship between customer satisfaction and customer loyalty (.753**), which simply meant that the more satisfied a guest who dined in the said casual dining restaurant the more he or she would be loyal to the said casual dining restaurants.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | Research paper (Bachelor of Science in Hotel and Restaurant Management) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | appendices and bibliographical references |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Birung, Jamirah A., author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Madlao, Karen Joy N., author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Undergraduate Research |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Nueva Vizcaya State University - Bayombong Campus | Nueva Vizcaya State University - Bayombong Campus | General Reference Section | 03/27/2025 | Donation | U (BSHRM) B564e 2019 | U1460 | 03/27/2025 | 03/27/2025 | Undergraduate Research |
