Influence of social media on travel decisions: NVSU Bayombong students' perspective/ (Record no. 112)
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| 000 -LEADER | |
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| fixed length control field | 03038nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250320144249.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250319b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NVSU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Alcantara, Kimberly F. |
| 245 ## - TITLE STATEMENT | |
| Title | Influence of social media on travel decisions: NVSU Bayombong students' perspective/ |
| Statement of responsibility, etc. | Kimberly F. Alcantara, Jhemymah R. Calse, Catherine P. Diclihon, Diether N. Marzo, Osaeysan B. Puguon and Romelyn A. Velasco |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bayombong: |
| Name of publisher, distributor, etc. | Nueva Vizcaya State University, |
| Date of publication, distribution, etc. | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 62 leaves : |
| Other physical details | illustrations (some colored) ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | The researchers in this study sought to ascertain the level of influence of social media platforms on the travel decisions of students at Nueva Vizcaya State University Bayombong.<br/>Specifically, the demographic profile of the students, as well as the most commonly used social media platforms and the level of influence of social media platforms on their travel decisions, were all determined. Furthermore, the significant differences in the variables were investigated where descriptive-inferential research design was used in this study. A three-part survey questionnaire was distributed to 368 randomly selected students from the NVSU-Bayombong Campus' eight colleges. The collected data was then analyzed and results revealed that the majority of student respondents are females aged 20 to 22 from the College of Teacher Education, in their first year, and of Ilocano ethnicity. Finally, student respondents spent an average of three to four hours per day on social media platforms. The most popular social media platform for making travel decisions is Facebook. Instagram is ranked second, then followed by TikTok. Social media platforms had a significant influence on the travel decisions of the student respondents where students agreed that social media platforms influenced their travel decisions primarily due to their ease of use. They were, on the contrary, hesitant to gather travel information through social media platforms. They were also undecided about whether to plan their trips using social media content and then follow some of the advice given on social media platforms. When making travel decisions, student respondents from the College of Human Ecology are significantly more likely than those from the College of Agriculture to be influenced by social media platforms. Furthermore, Kankanaey students are significantly less likely to be influenced by social media platforms when making travel decisions than Tagalog, Ilocano, Ibaloi, and other ethnic groups.<br/><br/>Keywords: Influence, Social media, Travel Decision, Tourist Destination |
| 500 ## - GENERAL NOTE | |
| General note | Thesis (Bachelor of Science in Tourism Management) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes appendices and bibliographical references |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Calse, Jhemymah R., author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Diclihon, Catherine P., author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marzo, Diether N., author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Puguon, Osaeysan B., author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Velasco, Romelyn A., author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Undergraduate Research |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Nueva Vizcaya State University - Bayombong Campus | Nueva Vizcaya State University - Bayombong Campus | General Reference Section | 03/19/2025 | Donation | U (BSTM) Al347i 2023 | U1998 | 03/19/2025 | 03/19/2025 | Undergraduate Research |
