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Marketing : a managerial perspective /

Stephenson, Stella

Marketing : a managerial perspective / Stella Stephenson. - New York : Larsen & Keller, c2023. - 220 pages : colored illustrations, photos ; 27 cm. - Textbook series. .

Includes bibliographies and index.

ISBN: 9781641722261 (pbk.).

Subjects--Topical Terms:
Marketing.

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Marketing : a managerial perspective /

NUEVA VIZCAYA STATE UNIVERSITY