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Contemporary marketing /

Boone, Louis E.

Contemporary marketing / Louis E. Boone, and David L. Kurtz. - 19th edition. - Australia : Cengage, c2022. - xix, 400, [56] pages : colored illustrations, photos ; 28 cm.

Includes glossary and indexes.

ISBN: 9780357461709 (pbk.).

Subjects--Topical Terms:
Marketing.

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Contemporary marketing /

NUEVA VIZCAYA STATE UNIVERSITY