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Marketing management /

Marshall, Greg W.

Marketing management / Greg W. Marshall, and Mark W. Johnston. - Fourth edition. - New York : McGraw Hill, c2023. - xxiv, 407, [44] pages : colored illustrations, photos ; 28 cm.

Includes glossary and indexes.

ISBN: 9781260598230 (pbk.).

Subjects--Topical Terms:
Marketing management.

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Marketing management /

NUEVA VIZCAYA STATE UNIVERSITY