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Advertising : a marketing perspective /

Moran, Alvin

Advertising : a marketing perspective / Alvin Moran. - New York : Willford Press, c2020. - viii, 227 pages : colored illustrations, photos ; 27 cm.

Includes bibliographies and index.

ISBN: 9781682858486 (pbk.).

Subjects--Topical Terms:
Advertising.

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Advertising : a marketing perspective /

NUEVA VIZCAYA STATE UNIVERSITY