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Foundations of marketing /

Pride, William M.

Foundations of marketing / William M. Pride, and O. C. Ferrell. - Ninth edition. - Australia : Cengage, c2022. - xxii, 553 pages : colored illustrations, photos ; 28 cm.

Includes glossary and indexes.

ISBN: 9780357129463 (pbk.).

Subjects--Topical Terms:
Marketing.

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Foundations of marketing /

NUEVA VIZCAYA STATE UNIVERSITY