Global marketing /
Green, Mark C.
Global marketing / Mark C. Green and Warren J. Keegan. - Tenth edition Global edition. - Harlow, England : Pearson, c2020. - 627 pages : colored illustrations ; 28 cm.
Includes glossary and indexes.
9781292304021 (pbk.).
Export marketing--Management.
Global marketing / Mark C. Green and Warren J. Keegan. - Tenth edition Global edition. - Harlow, England : Pearson, c2020. - 627 pages : colored illustrations ; 28 cm.
Includes glossary and indexes.
9781292304021 (pbk.).
Export marketing--Management.