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Key concepts in marketing and advertising /

Pardillo, Jonah C.

Key concepts in marketing and advertising / Jonah C. Pardillo. - Ontario, Canada : Society Publishing, c2022. - xiv, 268 pages : colored illustrations, photos ; 24 cm.

Includes bibliographical references and index.

ISBN: 9781774691540 (cb.).

Subjects--Topical Terms:
Marketing.
Advertising.

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Key concepts in marketing and advertising /

NUEVA VIZCAYA STATE UNIVERSITY