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Hospitality and travel marketing /

Morrison, Alastair M.

Hospitality and travel marketing / Alastair M. Morrison. - Fifth edition. - London : Routledge, c2023. - xxxiv, 638 pages : colored illustrations, photos ; 26 cm.

Includes bibliographical references, glossary and indexes.

ISBN: 9781032274133 (pbk.).

Subjects--Topical Terms:
Hospitality industry.--Marketing.
Tourism--Marketing.

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Hospitality and travel marketing /

NUEVA VIZCAYA STATE UNIVERSITY