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Strategic sport marketing

Strategic sport marketing Adam Karg... [et.al.] - 5th ed. - Abingdon, Oxon: Routledge c2022. - ix, 307 p. ill. 24 cm.

Includes bibliographies & index.

ISBN: 9781760878801 (pbk.)

Subjects--Topical Terms:
Sports--Marketing

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Strategic sport marketing

NUEVA VIZCAYA STATE UNIVERSITY