Marketing for hospitality and tourism /
Marketing for hospitality and tourism /
Philip Kotler... [et al.].
- 7th ed. -
- Singapore: Pearson, c2017.
- 680 p. : ill. ; 28 cm.
Includes bibliographies, glossary and index.
978-981-31-3295-5 (pbk.)
Tourism --Marketing.
Hospitality industry --Marketing.
Includes bibliographies, glossary and index.
978-981-31-3295-5 (pbk.)
Tourism --Marketing.
Hospitality industry --Marketing.
