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Marketing management in the Philippine setting /

Del Val, Edgar P.

Marketing management in the Philippine setting / Edgar P. Del Val. - Manila: Ateneo de Manila Univ. Press, c2000. - x, 221 p. : ill. ; 22 cm.

Includes appendices, bibliography, glossary & index

ISBN: 97108-0087-6 (pbk.)

Subjects--Topical Terms:
Marketing --Philippines--Management

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Marketing management in the Philippine setting /

NUEVA VIZCAYA STATE UNIVERSITY