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The Routledge handbook of hospitality marketing /

The Routledge handbook of hospitality marketing / edited by Dogan Gursoy. - New York: Routledge, c2018. - xxiv, 627 p. : ill. ; 25 cm.

Includes bibliographies and index.

ISBN: 978-1-138-21466-8 (cb.)

Subjects--Topical Terms:
Hospitality industry --Marketing.

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The Routledge handbook of hospitality marketing /

NUEVA VIZCAYA STATE UNIVERSITY