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Advertising and sales promotion/

Kaser, Ken

Advertising and sales promotion/ Ken Kaser - Pasay City, Cengage Learning Asia, c2015. - xix, 461 pages : illustrations, photos ; 26 cm.

Includes bibliographical references, glossary and index

ISBN: 9789814687379 (pbk.)

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Advertising and sales promotion/

NUEVA VIZCAYA STATE UNIVERSITY