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Consumer behavior: an applied approach/

Hanna, Nessim

Consumer behavior: an applied approach/ Nessim Hanna and Richard Wozniak - New Jersey: Prentice Hall, c2000. - xxi, 586 pages : colored illustrations, photos ; 26 cm.

Includes indexes

ISBN: 0130895024 (cb.)

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Consumer behavior: an applied approach/

NUEVA VIZCAYA STATE UNIVERSITY